Ratnakaram S., Chakravaram V. Usage of algorithms and intelligent systems in the financial engineering process of insurance business in the VUCA world (2024) AIP Conference Proceedings, 3217 (1), art. no. 020018, Cited 0 times. DOI: 10.1063/5.0234840

Ratnakaram S., Bansal V., Chakravaram V., Bhagavatham H.K., Rao V.S. Digitalization of the Apparel Industry—The Impact of COVID-19 (2024) Lecture Notes in Networks and Systems, 878, pp. 1 - 9, Cited 1 times. DOI: 10.1007/978-981-99-9489-2_1

Banerjee S., Ratnakaram S., Lohan A. Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach (2023) Journal of Strategic Marketing, 31 (3), pp. 693 - 717, Cited 6 times. DOI: 10.1080/0965254X.2021.1971283

Malik A., Ratnakaram S., Chakravaram V., Bhagavatham H.K. Role of AI in various industrial managerial disciplines (2023) Advances in Soft Computing Applications, pp. 233 - 245, Cited 0 times.

Ratnakaram S., Chakravaram V., Vihari N.S., Vidyasagar Rao G. Emerging Trends in the Marketing of Financially Engineered Insurance Products (2021) Advances in Intelligent Systems and Computing, 1270, pp. 675 - 684, Cited 6 times. DOI: 10.1007/978-981-15-8289-9_65

Ratnakaram S., Chakravaram V., Tatikonda N., Vidyasagar Rao G. New Avenues of Revenue in Indian Cinema (2021) Lecture Notes in Networks and Systems, 154, pp. 681 - 689, Cited 1 times. DOI: 10.1007/978-981-15-8354-4_68

Chakravaram V., Ratnakaram S., Vihari N.S., Tatikonda N. The Role of Technologies on Banking and Insurance Sectors in the Digitalization and Globalization Era—A Select Study (2021) Advances in Intelligent Systems and Computing, 1245, pp. 145 - 156, Cited 7 times. DOI: 10.1007/978-981-15-7234-0_12

Chakravaram V., Ratnakaram S., Agasha E., Vihari N.S. The Role of Blockchain Technology in Financial Engineering (2021) Lecture Notes in Electrical Engineering, 698, pp. 755 - 765, Cited 7 times. DOI: 10.1007/978-981-15-7961-5_72

Chakravaram V., Ratnakaram S., Agasha E., Vihari N.S. Cryptocurrency: Threat or Opportunity (2021) Lecture Notes in Electrical Engineering, 698, pp. 747 - 754, Cited 4 times. DOI: 10.1007/978-981-15-7961-5_71

The Role of BlockChain Technology in Financial Engineering; ICCCE 2020, Lecture Notes in Electrical Engineering. Link. (Forthcoming)

Cryptocurrency: Threat or Opportunity; ICCCE 2020, Lecture Notes in Electrical Engineering. Link. (Forthcoming)

The Role of Technologies on Banking and Insurance Sectors in the Digitalization and Globalization Era - A Select Study; ICMISC 2020. Link. (Forthcoming)

Emerging Trends in the Marketing of Financially Engineered Insurance Products; Proceedings of ICT4SD 2020, Volume 1 Advances in Intelligent Systems and Computing. Link. (Forthcoming)

New Avenues of Revenue in Indian Cinema; Proceedings of ICT4SD 2020, Volume 1 Advances in Intelligent Systems and Computing. Link. (Forthcoming)

Use of ICTs in Financial Engineering Applications in Insurance Business; Springer Nature Singapore Pte Ltd., Lecture Notes in Networks and Systems 93. Link

The Role of Big Data, Data Science and Data Analytics in Financial Engineering; BDE 2019 (ACM) Conference, ISBN: 978-1-4503-6091-3, Proceedings of the BDE 2019 International Conference on Big Data Engineering. Link

New Avenues of Revenue in Indian Cinema; MARCON 2019, 19-20 December, IMI Kolkata. (Ratnakaram, S. & Chakravaram, V.)

Emerging Trends in the Marketing of Financially Engineered Insurance Products; MARCON 2019, 19-20 December, IMI Kolkata. (Chakravaram, V. & Ratnakaram, S.)

Sari – A Garment That Adorns Indian Woman: With Special Focus On Its Role as an Artefact in The Rites of Passage of an Indian Bride in The Context of Her Wedding; 40th Annual INFORMS Society for Marketing Science Conference, 14th to 16th June, Temple University, Philadelphia. (Ratnakaram, S.)

Impact of Type of Social Media and Type of Reviews on Consumer Perception of Online Reviews; 38th Annual INFORMS Society for Marketing Science Conference, 16th to 18th June, Fudan University, Shanghai. (Ratnakaram, S. & Maity, M.)

Strengthening Relationship of Co-creation and Consumer Loyalty in Social Media Milieu; 7th International Conference on Excellence in Research and Education 2016, 5th to 8th May, Indian Institute of Management, Indore. (Ratnakaram, S.)

Green Marketing a Method of Environmental Responsibility Display: Structural Equation Modelling Using ECOSCALE; 2014 Annual Conference of the Emerging Markets Conference Board, 9th to 11th January, Indian Institute of Management Lucknow. (Ratnakaram, S.)

Does Participation in Facebook Groups Enhance Self-esteem, Build Social Capital, and Reduce Self-control of Users? 8th Great Lakes NASMEI Marketing Conference 2014, 26th and 27th December, Great Lakes Institute of Management, Chennai. (Ratnakaram, S. & Satish S. M.)

A Brief Study on Few Challenges to Traditional Retailers – A Ray of Hope to FDI in Retailing; Strategic Implications of FDI in Retailing 2012, 15th and 16th March, UPGC, Khammam. (Ratnakaram, S. & Chakravaram, V.)

Loyalty programs offered by marketers – A study on Impact of demographic factors; Itihaas, Vol. I, Issue 1, July – September, 2011.

Consumer Attitude and perception towards nudity in advertisements; 6Ms, II, Sept. 2011.

Ethical Consumerism – A Form of Sustainability; SusCon 2011, 9th to 11th November, Indian Institute of Management, Shillong. (Ratnakaram, S. & Chakravaram, V.)

Consumer Attitude and Perception Towards Nudity in Advertisements; National Conference on Futuristic Trends in Business Management, 16th and 17th September, Dr. B V Raju Institute of Technology, Medak. (Ratnakaram, S. & Chakravaram, V.)

Demographic changes in 21st Century – Its effect on FMCG product consumption; Revelation, Vol. III, June, 2010.

An introspection into consumer awareness levels towards consumerism; Consumer Protection & Globalization, IPA New Delhi and Kalasalingam University, 2010.

Role of physical evidence in marketing diverse services; Emerging Trends in Service Sector, JV Publishing House, 2010.

Impact of Media Habits and Advertising on Rural Consumer Behavior; MARCON 2010, 27th to 29th December, Indian Institute of Management, Calcutta. (Ratnakaram, S. & Chakravaram, V.)

Role of Advertising & Celebrity Endorsement in Influencing Rural Consumer Decisions; MARCON 2010, 27th to 29th December, Indian Institute of Management, Calcutta. (Ratnakaram, S. & Chakravaram, V.)

A Study on Rural Consumer Behaviour with Specific Reference to Impact of Advertising and Media Habits on Personal Care Products; International Conference on Demography, Culture and Marketing, 14th to 16th December, XIMB, Bhubaneswar. (Ratnakaram, S. & Chakravaram, V., Kishore, K.)

Corporate Social Responsibility: A Brief of Companies That Made It Their Way of Life; 2nd International Conference on Corporate Governance, 9th and 10th December, Institute of Public Enterprise, Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Strategies for Forwarding Financial Inclusion; National Seminar on Financial for Forwarding Financial Inclusion and Inclusive Growth, 28th to 30th October, School of Management Studies, University of Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Innovative Entrepreneurs’ Ventures in India; Building up a Prosperous India – Thriving on Entrepreneurial Spirit, 8th October, PVP Siddartha Institute of Technology, Vijayawada. (Ratnakaram, S. & Chakravaram, V.)

Consumer Perception Towards Retail Store Atmospherics; Services Management – A Holistic Approach: The Emerging Horizons, 25th September, Pillai’s Institute of Management Studies and Research, Mumbai. (Ratnakaram, S. & Chakravaram, V.)

Impact of Information Technology on Management Education; Second Annual Global Business Summit Conference, 23rd to 25th June, Chennai. (Ratnakaram, S. & Chakravaram, V.)

Role of International Financial Institutions in Fostering World’s Trade and Commerce – Special Focus on IMF; International Conference on International Trade and Commerce, 5th to 7th March, Osmania University, Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Role of Physical Evidence in Marketing Diverse Services; Emerging Trends in Service Sectors, 4th and 5th March, JV Publishing House. (Ratnakaram, S. & Chakravaram, V.)

Knowledge Management in TTK Health Care Ltd: An Empirical Study; Samaroh 2010, 11th and 12th February, Siva Sivani Institute of Management, Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Designing and Implementing PMS in B-Schools: Performance Management Assessment; Samaroh 2010, 11th and 12th February, International Conference, Siva Sivani Institute of Systems and Management. (Mamatha K. & Ratnakaram, S.)

Consumer Protection Act – Few Instances – Consumer Awareness; Survival and Growth Strategies for Business Dynamics, 28th and 29th December, Annamalai University, Annamalainagar. (Ratnakaram, S. & Chakravaram, V.)

Impact of Diverse Demographic Factors on Loyalty Programs; Innovative Strategies for Value Creation and Management, 10th to 11th December, RV Institute of Management, Bangalore. (Ratnakaram, S. & Chakravaram, V.)

Metamorphosing the Past: The Retro Way; Innovations in the Route to Win Market, 3rd to 4th December, Institute of Public Enterprise, Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Dynamics of Service Sector – An Insightful Look into Changes and Challenges; Managing in an Uncertain Economic Era – Embracing Change in Service Economy, 5th to 7th November, School of Management Studies, University of Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Effectiveness of Training and Development at TATA Steel – An Analytical Study; Impact of Economic Crisis in Global Business Scenario, 24th and 25th September, Sairam Institute of Management, Chennai. (Ratnakaram, S. & Chakravaram, V.)

Demographic Changes in New Millennium – Its Effect on Consumption; Marketing Challenges in 21st Century, 20th December, AV College, Hyderabad. (Ratnakaram, S. & Chakravaram, V.)

Ratnakaram, S. & Chakravaram, V. Demographic changes in new millennium – Its effect on consumption. Marketing Challenges in 21st Century. AV College, 20th December, 2008. Hyderabad.