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B.Tech (Punjabi University, University college of Engineering, Patiala.)

MBA (Great Lakes Institute of Management, Chennai)

PhD (Indian Institute of Management, Shillong)

Dr. Naman Sreen

Assistant Professor, Marketing

Email naman.sreen@jgu.edu.in
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ORCID ID 0000-0003-1325-9225
Key Expertise Consumer Behavior, Consumption, Sustainability, Green Marketing, Ethical consumerism, Eco-Tourism

B.Tech (Punjabi University, University college of Engineering, Patiala.)

MBA (Great Lakes Institute of Management, Chennai)

PhD (Indian Institute of Management, Shillong)

Biography

Dr. Naman Sreen is an Assistant Professor of Marketing at Jindal Global Business School, part of O.P. Jindal Global University, an Institution of Eminence. Prior to joining Jindal, he honed his academic expertise as an Assistant Professor at the Indian Institute of Management, Rohtak. Before transitioning into academia, Naman spent two years in the corporate world as an Area Sales Manager and Business Consultant, where he gained valuable insights into business operations and strategy.

A proud alumnus of the Indian Institute of Management, Shillong, Naman holds a Ph.D. in Marketing and an MBA from Great Lakes Institute of Management, Chennai. His research passions lie at the intersection of Green Marketing, Sustainable Travel and Tourism, and Ethical Consumerism—fields where he has made significant contributions through numerous publications in top-tier international journals such as ABDC, ABS, Scopus, and ESCI.

In the classroom, Naman is known for his engaging teaching style and commitment to student success, consistently earning stellar feedback. His approach blends cutting-edge research with practical insights, equipping future business leaders to navigate the evolving landscape of sustainable marketing.

  • Sreen, Naman, Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177-189. (A -ABDC List; 2- ABS)
  • Kumar, Sushant, Bashiya, Kuldeep, Sreen, Naman Sadarangani, Pradip, & Samalia, Harsh (2020), A Longitudinal Study on Impact of National Culture on E-Government Development, Journal of Global Information Management. (A-ABDC List; Scopus)
  • Sreen, Naman, Yadav, Rambalak, Kumar, Sushant & Gleim, Mark, Sustainability Complexities in an Emerging Market: An Institutional Sociology Framework to Examine Green Consumption in India, Journal of Consumer Marketing. (A-ABDC list, 2- ABS)
  • Sreen, N., Dhir, A., Talwar, S. & Kaur, P. (2021). Behavioural reasoning perspectives to brand love towards natural products: Moderating role of environmental concerns and household size. Journal of Retailing and Consumer Services (A -ABDC List; 2- ABS).
  • Sreen, N., Mukherjee, S., Jebarajakirthy, C., Kumar, S., & Sharma, H. (2022). Role of personal values on revisiting green hotels: a hierarchical value map approach. Tourism Recreation Research, 1-21. (A -ABDC List; 2- ABS).
  • Sreen, N., Purbey, S., & Sadarangani, P. (2020). Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus)
  • Sreen, N., Chatterjee S., Rana, J. & Sadarangani, P. H. (2021). Impact of product features and ethical certifications on purchasing intentions. International review on public and non-profit marketing. (B-ABDC; 1-ABS; Scopus).
  • Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2021). Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus).
  • Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A path from cultural values to mobile travel app use. International Journal of Indian Culture and Business Management, 18(3), 251-271. (ESCI, 1-ABS)
  • Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2019). Profiling green consumers through culture, beliefs and demographics: an Indian study. International Journal of Indian Culture and Business Management, 19(2), 168-188. (ESCI, 1-ABS)
  • Sreen, N., Chatterjee S., & Sadarangani, P. H. (2021). Determining green purchase intentions: TPB vs SCT. Accepted in International Journal of Economics and Business Research (C-ABDC; Scopus).
  • Chatterjee S., Sreen, N.,& Sadarangani, P. H. (2021).Motives and barriers to ethical consumption. Accepted in International Journal of Economics and Business Research (C-ABDC; scopus).

Statistics for Managers

Business Ethics

Environmental Management

Introduction to Marketing

Advances in Consumer Behavior

Inegrated Marketing Communication

Marketing in Emerging Markets

Best Paper Award in Marketing Track at MERC, IIM Kashipur, 2023

Expert Speaker at Fortune institute of international business

Expert speaker for S & G consultancy

Invited for dream series at LM Thapar School of Management

Sreen, N., Alzeiby, E. A., Yaqub, M. Z., & Mohapatra, A. K. (2024). Examining tourists’ personality traits and dining-in/dining-out preferences. An approach-avoidance theory perspective. Tourism Recreation Research, 1–17. https://doi.org/10.1080/02508281.2024.2379687

Gleim, M. R., McCullough, H., Sreen, N., & Pant, L. G. (2023). Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. Journal of Retailing and Consumer Services, 70, 103124.

Sreen, N., Tandon, A., Jabeen, F., Srivastava, S., & Dhir, A. (2023). The interplay of personality traits and motivation in leisure travel decision-making during the pandemic. Tourism Management Perspectives, 46, 101095.

Sreen, N., Sharma, A, Baishya, K.. (2023). Identifying gratifications behind the consumption of the OTT platforms in an emerging market: A means-end theory approach. Marketing Intelligence and Planning (A-ABDC).

Bhardwaj, S., Sreen, N., Das, M., Chitnis, A., & Kumar, S. (2023). Product specific values and personal values together better explains green purchase. Journal of Retailing and Consumer Services (A-ABDC list, 2- ABS), 74, 103434.

Saha, V., Sreen, N., Jebarajkirithy, C., Deshpande,S., & Goyal,P. (2023). Developing a framework of sustainable consumption in retailing contexts. Australasian Marketing Journal. (ABDC-A)

Sreen, N., Sharma, V., Alshibani, S. M., Walsh, S., & Russo, G. (2023). Knowledge acquisition from innovation failures: a study of micro, small and medium enterprises (MSMEs). Journal of Knowledge Management. (ABDC-A)

Sreen, N., Mukherjee, S., Jebarajakirthy, C., Kumar, S., & Sharma, H. (2022). Role of personal values on revisiting green hotels: a hierarchical value map approach. Tourism Recreation Research, 1-21. (A -ABDC List; 2- ABS).

Sreen, N., Chatterjee, S., Bhardwaj, S., & Chitnis, A. (2022). Reasons and intuitions: extending behavioural reasoning theory to determine green purchase behavior. International Review on Public and Nonprofit Marketing, 1-29. (B-ABDC; 1-ABS; Scopus).

Sreen, N., Dhir, A., Talwar, S. & Kaur, P. (2021). Behavioural reasoning perspectives to brand love towards natural products: Moderating role of environmental concerns and household size. Journal of Retailing and Consumer Services (A -ABDC List; 2- ABS).

Sreen, N., Chatterjee S., Rana, J. & Sadarangani, P. H. (2021). Impact of product features and ethical certifications on purchasing intentions. International review on public and non-profit marketing. (B-ABDC; 1-ABS; Scopus).

Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2021). Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus).

Sreen, N., Chatterjee S., & Sadarangani, P. H. (2021). Determining green purchase intentions: TPB vs SCT. Accepted in International Journal of Economics and Business Research (C-ABDC; Scopus).

Chatterjee S., Sreen, N.,& Sadarangani, P. H. (2021).Motives and barriers to ethical consumption. Accepted in International Journal of Economics and Business Research (C-ABDC; scopus).

Kundra, S., Sreen, N., & Dwivedi, R. (2021) Role of family support for determining women work productivity in the COVIDian times. Accepted in Vikalapa (Scopus)

Kumar, Sushant, Bashiya, Kuldeep, Sreen, Naman Sadarangani, Pradip, & Samalia, Harsh (2020), A Longitudinal Study on Impact of National Culture on E-Government Development, Journal of Global Information Management. (A-ABDC List; Scopus)

Sreen, N., Purbey, S., & Sadarangani, P. (2020). Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus)

Kundra, Shradha and Kumar, Dr. Sushant and Sreen, Naman and Dwivedi, Dr. Rohit, A Qualitative Inquiry on Determinants of Employee Satisfaction: Evidence From It Firms (2020). International Journal of Management, 11(8), 2020, pp. 1207-1225 (C-ABDC).

Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A path from cultural values to mobile travel app use. International Journal of Indian Culture and Business Management, 18(3), 251-271. (ESCI, 1-ABS)

Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2019). Profiling green consumers through culture, beliefs and demographics: an Indian study. International Journal of Indian Culture and Business Management, 19(2), 168-188. (ESCI, 1-ABS)

Sreen, Naman, Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177-189. (A -ABDC List; 2- ABS)

Sreen, Naman, Yadav, Rambalak, Kumar, Sushant & Gleim, Mark, Sustainability Complexities in an Emerging Market: An Institutional Sociology Framework to Examine Green Consumption in India, Journal of Consumer Marketing. (A-ABDC list, 2- ABS)
Email naman.sreen@jgu.edu.in
ORCID ID 0000-0003-1325-9225
Key Expertise Consumer Behavior, Consumption, Sustainability, Green Marketing, Ethical consumerism, Eco-Tourism
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