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B.Com.(HNB Garhwal University)

M.B.A. (Institute of Chartered Financial Analysts of India)

M.B.A (University of Bordeaux)

Ph.D. (UPES, Dehradun)

Dr. Meenakshi Tomar

Associate Professor and Associate Dean

Email mtomar@jgu.edu.in
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B.Com.(HNB Garhwal University)

M.B.A. (Institute of Chartered Financial Analysts of India)

M.B.A (University of Bordeaux)

Ph.D. (UPES, Dehradun)

Biography

Dr. Meenakshi Tomar holds a PhD degree in Marketing from the University of Petroleum and Energy Studies, Dehradun and MBA from the ICFAI University. She also pursued a MBA in European Business Administration from University of Bordeaux France. She is currently pursuing her Post Doctorate study from University of Paris, France. Dr. Tomar is the Associate Dean for One Year Global MBA in Business Analytics Programme and Office of Career and Professional Development.  She is Associate  Professor in the area of Communication and Marketing with Jindal Global Business School. 

Dr.  Meenakshi Tomar holds expertise in Professional Communication. She is the winner of famous academic citation P Ramaswamy Iyer AIMS Best Youngest Faculty Runners-Up in 2018. She has three other titles to her credit including Dr. Indira Parikh 50 Women in Education Leaders Award at the World Education Congress, 2018, Women Leadership Award 2018 for Contribution in Higher Education 2018 by Indian Women Convention and Best Young Faculty Award 2019 conferred by Centre for Education Growth and Research, a Govt. Of India holding during National Education Summit 2019.

"Shugan Group in a fix: searching for a sustainable future", authored by M. Tomar and co-authored by Priya Grover, published in the book Start-Up Marketing Strategies in India, Emerald Publishing Limited. ISBN: 978-1-78756-756-6 (Print), ISBN: 978-1-78756-755-9 (Online), ISBN: 978-1-78756-757-3 (Epub).

"Customer Engagement on Social Media: Understanding the functional perspectives of social media towards customer engagement", published in International Journal of Marketing and Human Resources Management, Sep-Dec 2016 issue, Vol. 7, Issue 3. ISSN: 0976-6421.

"Revisiting Social Media: A review of various perspectives for Modern Era Marketing", published in International Journal of Advanced Research, March 2015, Vol. 4, Special Issue 01. ISSN: 2319-8354 (E).

"A study on critical issues existing between Social Media & Brand Engagement", published in International Journal of Advanced Research, Feb 2015, Vol. 4, Special Issue 02. ISSN: 2319-8354 (E).

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Email mtomar@jgu.edu.in
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