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Ph.D., Cultural Economics & Entrepreneurship - Erasmus University Rotterdam, The Netherlands

MBA, Tourism & Hospitality - JNTU Hyderabad, India

Bachelor’s in Heritage Management - University of Mumbai, India

Prof. (Dr.) Priyatej Kotipalli

Associate Professor and Deputy Director, IDEATE Labs & Family Business Centre

Email kotipalli.priyatej@jgu.edu.in
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ORCID ID 0009-0007-7855-7596
Key Expertise Family business governance & succession, Cultural and creative economy, Entrepreneurship education & ecosystems, Craft economies and value-based approaches, Innovation strategy and startup incubation, Institutional development and program building.

Ph.D., Cultural Economics & Entrepreneurship - Erasmus University Rotterdam, The Netherlands

MBA, Tourism & Hospitality - JNTU Hyderabad, India

Bachelor’s in Heritage Management - University of Mumbai, India

Biography

Dr. Priyatej Kotipalli is an academic and ecosystem builder working at the intersections of family business, entrepreneurship, and cultural economics. He currently serves as Deputy Director of IDEATE Labs and Associate Professor at O.P. Jindal Global University, where he leads initiatives in entrepreneurship, startup incubation, and family business governance.

His career spans India and Europe, including leadership roles in academic program design, research centers, and multi-country collaborations. He has worked extensively on building educational programs, accelerators, cross-institutional partnerships, and executive development offerings focused on next-generation business leadership.

Dr. Kotipalli’s research explores:

  • Economics of crafts and shared goods
  • Governance logics in family firms
  • Entrepreneurial competencies and startup ecosystems
  • Cultural policy and heritage-led development

His work has appeared with Routledge, Palgrave, and in international platforms linked to the World Crafts Council, cultural economics research networks, and policy conversations across India and Europe.
 

Leading Family Business – leadership, governance, and next-generation stewardship

Introduction to Family Business – foundations of ownership, roles, and family dynamics

Cultural Entrepreneurship & Digital Humanities – innovation at the intersection of culture, technology, and value creation

Corporate Entrepreneurship (Intrapreneurship) – building innovation systems inside established firms

Risk Management in Startups and Family Firms – navigating financial, governance, and strategic risks

Startup Incubation Program / Practicum – hands-on venture development: ideation, validation, mentoring, funding pathways, and accelerator readiness

He has taught across undergraduate, postgraduate, and executive programs, with courses including:

  • Entrepreneurship & Innovation
  • Family Business Strategy & Succession
  • Cultural and Creative Economy
  • Strategic Management and Research Methods

He is also deeply engaged in mentoring founders, and designing experiential learning formats linking students with real enterprises.
 

Dr. Kotipalli has advised governments, foundations, and development agencies, including work with:

  • The World Bank
  • Enviu (Rotterdam)
  • Foundations in Italy and The Netherlands
  • Office of the Governor, Government of Chhattisgarh

His consulting contributions span monitoring and evaluation, social innovation models, heritage-linked development, and entrepreneurship ecosystem strategy.
 

He has played founding or leadership roles in multiple initiatives, notably:

  • Development of IDEATE Labs and expansion of the Family Business Center 
  • Creation of incubation policies and startup programs across universities
  • Establishment of international summer schools and collaborative programs
  • Blueprinting executive education in family offices, angel investing, and governance

He is currently developing international immersion programs and building an online program portfolio, alongside incubation-center–anchored venture-support systems that connect students, alumni, and investors.
 

  • Association of Cultural Economists
  • Crafts Council of Telangana
     
  • Introduction to Family Business: Purpose, Governance & Legacy
  • The Economics of Craft: Business Models and Utopias
     

Economics of Shared and Common Goods, Craft, and Sustainability In Routledge Handbook of Craft and Sustainability in India, Routledge.

A Cultural Economic Analysis of Craft In Culture and Economy, edited by Anna Mignosa and Priyatej Kotipalli, Palgrave, London, U.K.

The Values of Craft: Towards an Economics of the Common Good The Garland Magazine, World Crafts Council – Australia, a national entity of the World Crafts Council – Asia Pacific.

Making Space for Value in the Commerce of Culture In Culture, Innovation and the Economy, edited by Biljana Mickov and James Doyle, Routledge, London, U.K.

ERmecc Lunch Seminar, Erasmus University, Rotterdam, the Netherlands, 9th April Paper Presentation: Economics of Crafts in India.

Association of Cultural Economists International (ACEI) Annual Meeting, Kyoto, Japan, June 21-24 Paper Presentation: Indian Policy for Crafts.

The Asiatic Society of Mumbai, Utsav Asiatika, Defining Heritage Paper Presentation: Urban Heritage in Navi Mumbai, November 19th.
Email kotipalli.priyatej@jgu.edu.in
ORCID ID 0009-0007-7855-7596
Key Expertise Family business governance & succession, Cultural and creative economy, Entrepreneurship education & ecosystems, Craft economies and value-based approaches, Innovation strategy and startup incubation, Institutional development and program building.
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