Biography

Dr. Chahat Maru is a Lecturer in the Marketing Management at Jindal Global Business School. She completed her Ph.D. in the Marketing Management domain from the Indian Institute of Management, Ranchi, and her graduation in Electronics and Communication Engineering from Vellore Institute of Technology, Vellore. Her research interests broadly include consumer behaviour and within the domain it includes electronic word of mouth, online brand advocacy, consumer escapism and consumer psychology. Her dissertation in branding highlights how positive or negative consumer-brand interaction can be facilitated into brand advocacy. Additionally, she has sound knowledge of quantitative research and systematic literature reviews. She has published in renowned international journals like the International Journal of Consumer Studies and Journal of Marketing theory and Practice and presented her work at international conferences like the RARCS conference, ISDSI conference, and many more.