Prof. (Dr.) Deepak Sangroya

Assistant Professor

B.Com (Kurushetra University); 
MBA (National Institute of Technology, Kurukshetra); 
Ph.D. (IIT  Roorkee)

Prof. (Dr.) Deepak Sangroya is an Assistant Professor of Marketing at Jindal Global Business School, O.P. Jindal Global University. He has a rich blend of work experience from both Academics as well as Industry. Prior to joining JGBS, he taught at reputed institutions like Bennett University and Symbiosis Centre for Management and HRD, Pune.


Deepak earned his Ph.D. from Department of Management Studies, Indian Institute of Technology Roorkee (IIT Roorkee) and has completed Master of Business Administration from National Institute of Technology, Kurukshetra. Prior to academic assignment, he has served in the industry for five years in India and South Korea. His research interest include B2B Marketing, Green Marketing, Corporate Environmental Initiative and B2B Branding. He has contributed many research articles in referred journals by leading publishers that include Elsevier, Springer and Sage.

  • “Modelling the predictors of young consumers’ sustainable consumption intention”. International Journal of Nonprofit and Voluntary Sector Marketing, 24(4), [ABS-1; ABDC-B; Scopus-indexed].


  • “Factors influencing buying behaviour of green energy consumer”. Journal of Cleaner Production, 151, 393-405. [ABS-2; ABDC-A; Scopus-indexed].


  • “Will Indian Industrial Energy Consumer Continue to Buy Green Energy?”. Organization & Environment, 30(3), 253-274. [ABS-2; ABDC-A; Scopus-indexed].


  • “Effectiveness of state incentives for promoting wind energy: A panel data examination”. Frontiers in Energy, 9(3), 247-258. [Scopus-indexed].


  • “Evaluating the role of state incentives in the deployment of wind energy in India”. International Journal of Renewable Energy Research (IJRER), 5(1), 14-28. [Scopus-indexed].


  • “Development of wind energy in India”. International Journal of Renewable Energy Research (IJRER), 5(1), 1-13. [Scopus-indexed].
  • Industrial Marketing
  • Green Marketing
  • Corporate Environmental Initiative
  • B2B Branding
  • Business Market Management
  • Brand Management
  • Marketing Research
  • Marketing Analytics