Raja, M. W., Allan, D., & Bandyopadhyay, C. (2024). Musical retail therapy: toward a conceptual framework on the impact of musical elements on consumer mood, attention, and decision-making. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-11-2023-0624 (ABDC: A journal)

How Do Social Enterprises Position Their Brands to Different Stakeholders: An Inductive Study (Empirical paper; tentative submission- May 2023; Outlet: Journal of Business Ethics)

Employer Branding in Social Enterprises (Conceptual paper; tentative submission- May 2023; Outlet: Marketing Intelligence and Planning)

Entrepreneurial Marketing in Social Enterprises (Conceptual paper; tentative submission- June 2023; Outlet: Marketing Intelligence and Planning)

Positioning Sustainable Brands (Review paper; tentative submission- July 2023; Outlet: European Journal of Marketing)

Green hushing (Empirical paper; tentative submission- September 2023; Outlet: Journal of Business Ethics)

Voola, R., Bandyopadhyay, C., Azmat, F., Ray, S., & Nayak, L. (2022). How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research. Australasian Marketing Journal, 30(2), 119-130. https://doi.org/10.1177/14413582221079431 (ABDC: A journal)

Voola, R., Bandyopadhyay, C., Voola, A., Ray, S., & Carlson, J. (2022). B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review. Industrial Marketing Management, 101, 12-32. https://doi.org/10.1016/j.indmarman.2021.11.013 (ABDC: A* journal)

Bandyopadhyay, C., & Ray, S. (2022). To Be “Secluded Saints” or to Shake Hands with the “Devils in Disguise”? A Perspective on Social Entrepreneurial Networking. In Social Entrepreneurs (Vol. 18, pp. 157-168). Emerald Publishing Limited.

Bandyopadhyay, C., & Ray, S. (2021). Walking a Tightrope Between Business and Sustainable Development: A Social Enterprise Marketing Perspective. In Handbook of Sustainable Development: Strategies for Organizational Sustainability (pp. 153-170). Business Expert Press

Bandyopadhyay, C., & Ray, S. (2020). Finding the Sweet Spot between Ethics and Aesthetics: A Social Entrepreneurial Perspective to Sustainable Fashion Brand (Juxta) Positioning. Journal of Global Marketing, 33(5), 377-395. https://doi.org/10.1080/08911762.2020.1772935 (ABDC: B journal)

Ray, S. & Bandyopadhyay, C. (2020). Upasana: A Social Entrepreneur's Dilemma in Positioning Sustainable Fashion. Case Centre (CASE-Reference no. 520-0100-1)

Bandyopadhyay, C., & Ray, S. (2019). Social enterprise marketing: review of literature and future research agenda. Marketing Intelligence & Planning, 38(1), 121-135. https://doi.org/10.1108/MIP-02-2019-0079 (ABDC: A journal)

Bandyopadhyay, C., & Ray, S. (2019). Responsible marketing: can social enterprises show the way?. Journal of Nonprofit & Public Sector Marketing, 31(2), 164-183. https://doi.org/10.1080/10495142.2018.1526738 (ABDC: B journal)

Bandyopadhyay, C., & Ray, S. (2019). Digital Marketing and Communication for Social Enterprises. In Media Trust in a Digital World (pp. 251-262). Springer, Cham.

Bandyopadhyay, C., & Ray, S. (2019). Marketing in Social Enterprises: The Role of Value Creation Through Relationship Marketing. In Strategic Marketing for Social Enterprises in Developing Nations (pp. 32-52). IGI Global.

Ray, S. & Bandyopadhyay, C. (2019). Challenges for Achieving Sustainable Development: a Social Enterprise Marketing Perspective, “Annual GSOM Emerging Markets Conference-2019”, organized by Graduate School of Management SPbU, Saint Petersburg, Russia on October 3 – 5, 2019.

Ray, S., Aray, Y., Knatko, D., & Bandyopadhyay, C. (2019). Snegi: Marketing Dilemma of a Russian Social Enterprise, “8th Asian Management Research and Case Conference 2019”, organized by Lahore University of Management Sciences, UAE University AI Ain, Indian Institute of Management Bangalore, GSB Universiti Sains Malaysia, the University of Wollongong Dubai and University of Dhaka, Venue: UAE University AI Ain, on March 24-26, 2019.

Bandyopadhyay, C. & Ray, S. (2018). Social Entrepreneurship: Exploring the Role of Value Creation through Relationship Marketing, “GSOM Emerging Markets Conference-2018”, organized by Graduate School of Management SPbU, Saint Petersburg, Russia on October 4 – 6, 2018.

Bandyopadhyay, C. (2018). What can Social Entrepreneurs Learn from Entrepreneurial Marketing? A Review and Framework for Future Research, “1st Xavier University Doctoral Conference”, organized by Xavier University, Bhubaneswar, India on June 2, 2018.

Bandyopadhyay, C., & Ray, S. (2018). Social Enterprise Marketing: Old Wine in New Bottle? “South Asia Conference on Business Models and Social Entrepreneurship”, organized by Centre for Social Entrepreneurship, Tata Institute of Social Sciences, Mumbai, India on January 17-19, 2018.

Ray, S., Aray, Y., Rucheva, A., & Bandyopadhyay, C. (2017). “Marketing Practices in Social Enterprises: Early Evidence from Russia”, “GSOM Emerging Markets Conference-2017”, organized by Graduate School of Management SPbU, Saint Petersburg, Russia on October 5 –7, 2017.

Bandyopadhyay, C., & Ray, S. (2017). “Responsible Marketing: Can Social Enterprises Show the Way?”, “International Conference on Responsible Marketing”, organized by XLRI, India and La Trobe University, Australia on January 23-24, 2017.

Bandyopadhyay, C., & Mehta, S. (2017). “Tackling Resistance to Social Change through Social Marketing: Some Reflections and its Relevance”, “Fourth International Communication Management Conference-2017”, organized by MICA, Ahmedabad, India on January 10 – 12, 2017.

Bandyopadhyay, C., & Ray, S. (2016). “Marketing and Social Entrepreneurship in India: A Review and Typology”, “GSOM Emerging Markets Conference-2016”, ” organized by Graduate School of Management SPbU, Saint Petersburg, Russia on October 6 – 8, 2016.

Bandyopadhyay, C. (2016) “Marketing Practices in Social Enterprises in India” in Doctoral Workshop, organized by Japan Forum of Business and Society, Waseda University, Tokyo, Japan on September 7, 2016.