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B.Tech (Techno India College of Technology)


Ph.D (IIM, Shillong)

Barsha Saha

Assistant Professor & Assistant Dean

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ORCID ID 0000-0002-9687-9018
Key Expertise Game Theory, Machine Learning, Computational Model, Behavioural Economics, Data Visualization

B.Tech (Techno India College of Technology)


Ph.D (IIM, Shillong)


Biography

Dr. Barsha Saha is an Assistant Professor of Information Systems and Analytics, Assistant Dean OCPD at Jindal Global Business School, O. P. Jindal Global University. Her PhD from Indian Institute of Management Shillong, focuses on competition in Telecommunication Industry from Behavioural IO perspective. Her research interests lie at the intersection of game theory, machine learning, behavioral economics, and digital transformation, with publications in top-tier journals like the Journal of Marketing. She blends academic rigor with practical insights from her corporate experience as an SAP consultant. She also hosted several guided projects on Coursera with global participants from academia and industry. Dr. Saha is passionate about leveraging technology for impactful research and transformative teaching, fostering innovation and critical thinking. 

Data Visualization with Tableau

Introduction to R Programming

Blockchain and AI for Business

Management Information Systems

Decision for Strategic Analysis

Introduction to SAP S4HANA ERP

Data Science with Generative AI

Awarded scholarship from the International Association for Research in Economic Psychology (IAREP) in Summer 2021

Professional awards from Tata Consultancy Services for the on-time and successful delivery of critical projects 2015 - 2017

Certificate of appreciation for excellent performance from Techno India College of Technology 2011 - 2015

Bhattacharya S. N., Saha B., Bhattacharya M., & Basu S. (2025). Will terrestrial biomes survive in the face of greenhouse gas emissions spillover: Insights from G20 countries. Journal of Environmental Management, 380, 125137. https://doi.org/10.1016/j.jenvman.2025.125137 (ABDC A/Q1)

Saha B. Decoding Human Strategies in Two-Player Games with Reinforcement Learning. Accepted for presented at Prague Conference on Behavioural Sciences, CEBEX, and University of New York in Prague, Czech Republic 2025

Saha B. Consumer Attention and Price Competitiveness in Telecommunications Market. Accepted for presentation at BAMS-ORSI 2024 (International Conference on Emerging Trends in Business Analytics & Management Sciences, IIT Bombay, India 2025 – Selected for journal publication

Zimmermann L, Somasundaram J, Saha B. (2024) Adoption of New Technology Vaccines, Journal of Marketing, https://doi.org/10.1177/00222429231220295 (UTD 24/FT 50/ABDC A*/Q1)

Gupta A. K., Saha B., & Kaur I. (2024). Transforming Modern Business with Digital Platforms - Exploring Solutions with Topic Modelling Conference proceedings of ICCMB '24: 7th International Conference on Computers in Management and Business (Vol. 84, pp. 101–106). https://doi.org/10.1145/3647782.3647798

Saha B., Bhattacharya S. N, Bhattacharya M. Green House Gas Emission Connectedness in G20 Countries: Insights from TVP Frequency Connectedness Approach, Accepted for presentation at Energy Finance Italia, Italy 2024

Gupta A. K, Saha B, Kaur I. Transforming Modern Business with Digital Platforms - Exploring Solutions with Topic Modelling. (First and second authors share equal contribution to the research) Accepted for presentation at ICCMB, Singapore 2024

Saha B., Atree M. K. egulatory And Implementation Challenges in The Digital Currency Market. Paper presented at Interdisciplinary Research in Technology and Management Conference, India 2024 [Winner, Best Presenter Award] - Selected for publication in the book series Navigating the Future of Finance: Insights on Economic Shocks, Technological Transformation, and Market Dynamics

Saha B, Bhattacharya S. N. Diffusion of Free Subscription – Adoption Pattern in Telecom Market. Accepted for presentation at IFIP, India 2023

Saha B. Consumer Attention and Price Competitiveness in Telecommunications Market. Paper presented at SOM, IIM Shillong, India 2023

Saha B. A Behavioural Model of Duopolistic Price Competition under Consumer Inertia in Mobile Telecommunications Market. Paper presented at Stony Brooks Game Theory Conference, USA 2023

Saha B. A Behavioural Model of Duopolistic Price Competition under Consumer Inertia in Mobile Telecommunications Market. Accepted for presentation at International Symposium on Dynamic Games and Applications (ISDG) Conference, Italy 2023 and Game Theory and Management Conference, Russia 2023

Saha B, Atree M. K. Era of Digital Currencies: A Bibliometric Analysis of Regulatory Requirements & Implementation Challenges. Paper presented at CLEA, India 2023

Saha B, Martínez-García M, Bhattacharya S. N, Joshi R. (2022) Overcoming Choice Inertia through Social Interaction—An Agent-Based Study of Mobile Subscription Decision. Games, 13, 47. https://doi.org/10.3390/g13030047 (ABDC B)

Saha B, Sengupta K, Joshi R, Bhattacharya S. N. (2022) Evolution of Competition in Telecom Oligopoly – a Systematic Analysis in Post-Privatization Era, International Journal of Business and Economics September 2022, Vol. 21 Issue 2, p105-128. 24p. https://ijbe.fcu.edu.tw/past_issues/NO.21-2/pdf/vol_21-2-2.pdf (ABDC B)

Saha B. (2021). Application of Topic Modelling for Literature Review in Management Research. Conference proceedings of Interdisciplinary Research in Technology and Management, 249–256. https://doi.org/10.1201/9781003202240

Saha B. Zero Price and Consumer Decision Process – An Observation of Consumer Archetypes in Mobile Subscriptions. Paper presented at Prague Conference on Behavioural Sciences, CEBEX, and University of New York in Prague, Czech Republic 2022

Zimmermann L, Somasundaram J, Saha B. Ambiguity Aversion and COVID-19 Vaccinations. Paper presented at SPUDM, UK 2021

Saha B. Application of Topic Modelling for Literature Review in Management Research. Paper presented at Interdisciplinary Research in Technology and Management Conference, India 2021 [Winner, Best Presenter Award]

Saha B. Impact of Modulation of Time Constraint in Simultaneous Game of Rock-Paper and Scissors. Paper presented at TAPMI-MPIB-SOTON Winter School on Bounded Rationality, India 2019

Saha B. BCI Based Authentication System. Paper presented at All India Inter Engineering College Academic Meet by FOSET, India 2014 [Winner, Best Presenter Award]

Saha B, Chatterjee A, Mukherjee S. Android Phone Aided Real-Time Pulse Oximetry Monitoring System. Paper presented at All India Inter Engineering College Academic Meet by FOSET, India 2014
ORCID ID 0000-0002-9687-9018
Key Expertise Game Theory, Machine Learning, Computational Model, Behavioural Economics, Data Visualization
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