Anjuman Antil is an Assistant Professor (Marketing) at Jindal Global Business School. She holds a Ph.D. from the Faculty of Management Studies (FMS) in the marketing area. She received her MBA from University Business School (UBS) and is a science graduate from Panjab University.
She has around four years of industry experience in a marketing profile in pharmaceuticals and banking sectors. During her corporate tenure, she has also been actively involved in imparting training.
In her doctoral work, she examined the role and effectiveness of metaphors in political branding. Her interdisciplinary research applied both qualitative and quantitative approaches. Her current research interests lie in the spheres of metaphorical communication, persuasion, consumer behaviour, election campaigns, brand image and sustainability.