Dr. Naman Sreen
October 16, 2023 2023-10-16 9:39Dr. Naman Sreen
Dr. Naman Sreen
Assistant Professor
B.Tech (Punjabi University, University college of Engineering, Patiala.);
MBA (Great Lakes Institute of Management, Chennai);
PhD (Indian Institute of Management, Shillong)
Dr. Naman Sreen is an assistant professor of Jindal Global Business School (JGBS) at O. P. Jindal Global University (Institute of Eminence), India. He has worked in premier management institutions, such as Indian Institute of Management, Rohtak.
Dr. Naman Sreen research interests include areas of green marketing, sustainability, ethical consumption and eco-friendly tourism. He has published various articles in internationally reputed journals listed in ABDC and ABS. His work has appeared in Journal of Retailing and Consumer Services (ABDC-A), Journal of Consumer Marketing (ABDC-A), Tourism Recreation Research (ABDC-A), Journal of Global Marketing (ABDC-B) and many more. He also attended various international and national conferences, such as ANZMAC, NASMIE and MERC, IIM Kashipur.
Dr. Sreen has consistently received top student feedback in the courses delivered by him on Marketing and Strategy. Furthermore, he has also taught management development programs to experienced professional on marketing strategy and digital marketing. Dr. Sreen believes that teaching involves involvement of students as participants and usually adopt teaching methods, such as video cases, that allows student to discuss and learn in class.
- Sreen, Naman, Purbey, S., & Sadarangani, P. (2018). Impact of culture, behavior and gender on green purchase intention. Journal of Retailing and Consumer Services, 41, 177-189. (A -ABDC List; 2- ABS)
- Kumar, Sushant, Bashiya, Kuldeep, Sreen, Naman Sadarangani, Pradip, & Samalia, Harsh (2020), A Longitudinal Study on Impact of National Culture on E-Government Development, Journal of Global Information Management. (A-ABDC List; Scopus)
- Sreen, Naman, Yadav, Rambalak, Kumar, Sushant & Gleim, Mark, Sustainability Complexities in an Emerging Market: An Institutional Sociology Framework to Examine Green Consumption in India, Journal of Consumer Marketing. (A-ABDC list, 2- ABS)
- Sreen, N., Dhir, A., Talwar, S. & Kaur, P. (2021). Behavioural reasoning perspectives to brand love towards natural products: Moderating role of environmental concerns and household size. Journal of Retailing and Consumer Services (A -ABDC List; 2- ABS).
- Sreen, N., Mukherjee, S., Jebarajakirthy, C., Kumar, S., & Sharma, H. (2022). Role of personal values on revisiting green hotels: a hierarchical value map approach. Tourism Recreation Research, 1-21. (A -ABDC List; 2- ABS).
- Sreen, N., Purbey, S., & Sadarangani, P. (2020). Understanding the Relationship Between Different Facets of Materialism and Attitude Toward Green Products. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus)
- Sreen, N., Chatterjee S., Rana, J. & Sadarangani, P. H. (2021). Impact of product features and ethical certifications on purchasing intentions. International review on public and non-profit marketing. (B-ABDC; 1-ABS; Scopus).
- Chatterjee, S., Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2021). Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective. Journal of Global Marketing, 1-21. (B-ABDC; 1-ABS; Scopus).
- Sreen, N., Sadarangani, P. H., & Giridhar, V. (2019). A path from cultural values to mobile travel app use. International Journal of Indian Culture and Business Management, 18(3), 251-271. (ESCI, 1-ABS)
- Sreen, N., Sadarangani, P. H., & Gogoi, B. J. (2019). Profiling green consumers through culture, beliefs and demographics: an Indian study. International Journal of Indian Culture and Business Management, 19(2), 168-188. (ESCI, 1-ABS)
- Sreen, N., Chatterjee S., & Sadarangani, P. H. (2021). Determining green purchase intentions: TPB vs SCT. Accepted in International Journal of Economics and Business Research (C-ABDC; Scopus).
- Chatterjee S., Sreen, N.,& Sadarangani, P. H. (2021).Motives and barriers to ethical consumption. Accepted in International Journal of Economics and Business Research (C-ABDC; scopus).