Admissions Open 2024

Dr. Amanish Lohan

Dr. Amanish Lohan

Assistant Professor & Assistant Dean (OOBE)

B.Eng.(Hons.). (University of Wolverhampton, UK);

M.A.; Ph.D. (O.P. Jindal Global University)


Dr. Amanish Lohan holds a PhD in Marketing from the Jindal Global Business School. Prior to joining JGBS, he has more than 4 years of industry experience where he has worked in various capacities, primarily in the areas of Marketing and Operations. His research interests include Digital Marketing, Sports Marketing, Consumer Behaviour, Emerging technologies in business including Artificial Intelligence and Cyber Security. He has previously taught courses in Artificial Intelligence, Sports Marketing, Python etc. He is also the co-editor of a book on Cyber Security Policy of India.

He has also published research articles in ABDC and Scopus indexed journals and presented papers in national and international conferences. Dr. Lohan has previously worked on various research projects with organizations like UNICEF, RedR, MSF in sensitive regions. He has also worked closely with the government agencies including NCIIPC in securing our digital frontiers. He holds a Master’s in Diplomacy, Law and Business from Jindal School of International Affairs and a Bachelor’s in Automotive Systems Engineering (Hons.) from University of Wolverhampton, UK.

  • Lohan, A., Ganguly, A., & Kumar, C. (2020). “What’s foreign is better”: a fuzzy AHP analysis to evaluate factors that influence foreign product choice among Indian consumers. (SCOPUS Indexed)
  • Lohan, A., Ganguly, A., Kumar, C., & Talukdar, A. (2021). Foreign product preference among Indian consumers: the role of product reviews, word of mouth and quality of shared information. Journal of Information & Knowledge Management, 20(04), 2150048. (SCOPUS Indexed)
  • Lohan, A., Ganguly, A., Kumar, C., Farr, J. V., & Jindal, O. P. (2020). What’s Best for My Kids? An Empirical Assessment of Primary School Selection by Parents in Urban India. Asia-Pacific Journal of Research in Early Childhood Education, 14(1). (SCOPUS Indexed)
  • Kumar, C., Ganguly, A., & Lohan, A. (2021). Understanding the interrelationship of barriers towards business model re-engineering under the evolving privacy laws: an interpretive Structure Modelling approach. International Review of Law, Computers & Technology, 1-22. (ABDC-B))
  • Banerjee, S., Ratnakaram, S., & Lohan, A. (2021). Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing, 1-25. (ABDC-A)
  • Artificial Intelligence in Marketing, Cyber Security, Sports Marketing, Digital Marketing