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Bachelor of Technology (B.Tech.), Maharshi Dayanand University

Master of Business Administration (M.B.A.), O. P. Jindal Global University

Ph.D., O. P. Jindal Global University

Akash Saharan

Assistant Professor

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ORCID ID 0000-0002-7782-912X
Key Expertise MSMEs, NGOs, Strategy, Internationalization, Digital Transformation, Consumer Behavior

Bachelor of Technology (B.Tech.), Maharshi Dayanand University

Master of Business Administration (M.B.A.), O. P. Jindal Global University

Ph.D., O. P. Jindal Global University

Biography

Akash Saharan, an Assistant Professor at Jindal Global Business School, brings over 5 years of industry expertise in market research, delivering business solutions, and strategic planning. He teaches a range of subjects including Capstone Simulation, Strategic Management, Management of Technology and Innovation, and Quantitative Research Methodologies, fostering critical thinking and practical skills in management students. Proficient in research software like Smart PLS and SPSS, he specializes in quantitative research methods such as SEM, BWM, and ISM.

Akash has also contributed significantly as a Research Assistant in various projects, showcasing his prowess in literature review, instrument design, data analysis, and report writing. He has also led teams and coordinated with third-party data aggregators, demonstrating his managerial capabilities.

His educational journey includes PhD in Strategy area focusing on MSME internationalization, an MBA with dual specialization in marketing and human resource management, and a B.Tech. in electronics and communication. Akash has authored several journal articles and presented papers at prestigious conferences, highlighting his research acumen.

Apart from his academic pursuits, Akash has organized research seminars and received accolades for his leadership and performance in the industry. His proactive approach and dedication make him a valuable asset in academia and industry alike.

  • Strategic Management
  • Capstone Simulation
  • Management of Technology and Innovation
     
  • Quality and Quantity
  • Management Decisions
  • Journal Of Consumer Behavior
  • Academy of Management
  • International Studies of Management & Organization
  • India Strategy Conference

Academy of International Business

Centre for Research on Digital Circular Economy for Sustainable Development Goals
 

Saharan, A. (2025). Structural Topic Modeling for Uncovering AI's Impact on Circular Business Models: A Machine Learning Lens. International Conference on Technology Enabled Economic Changes (InTech 2025), Amity University, Tashkent. (IEEE conference)

Sharma, V., Saharan, A., Gupta, H., Drave, V. A., & Singh, P. (2024). Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics, 1-20 (ABDC: C Category)

Saharan, A., Antil, A., & Satyam. (2024). Impression Management to Extended-Self: Effect of WhatsApp Stickers Usage among Young Adults. International Journal of Human–Computer Interaction. DOI: https://doi.org/10.1080/10447318.2024.2316369 (ABDC: B Category)

Lohan, A. and Saharan, A. (2024). Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership. International Journal of Electronic Marketing and Retailing (ABDC: C Category)

Fayaz,I. & Saharan, A. (2024): Assessment of factors leading to resilience among adults in violence-affected area of Kashmir: an exploratory study employing content analysis and best-worst method, Medicine, Conflict and Survival. (SCOPUS)

Sharma, V., Saharan, A., Gupta, H., Drave, V. A., & Singh, P. (2024). Assessing stimulus–organism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach. Journal of Marketing Analytics, 1-20 (ABDC: C Category)

Saharan, A., Antil, A., & Satyam. (2024). Impression Management to Extended-Self: Effect of WhatsApp Stickers Usage among Young Adults. International Journal of Human–Computer Interaction. DOI: https://doi.org/10.1080/10447318.2024.2316369 (ABDC: B Category)

Lohan, A. and Saharan, A. (2024). Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership. International Journal of Electronic Marketing and Retailing (ABDC: C Category)

Fayaz,I. & Saharan, A. (2024): Assessment of factors leading to resilience among adults in violence-affected area of Kashmir: an exploratory study employing content analysis and best-worst method, Medicine, Conflict and Survival. (SCOPUS)

Kabra, G., Dhaundiyal, M., & Saharan, A. (2023). Prioritization of barriers to social media usage by non-governmental organizations (NGOs) in disaster preparedness phase: An integrated methodology. International Journal of Disaster Risk Reduction, 104099. (ABDC: A Category)

Saharan, A., Samadhiya, A., Kumar, A., Pandey, K. K., Luthra, S., & Garza-Reyes, J. A. (2023). Achieving circularity is a distant dream: entrepreneurial barriers to circular business models in SMEs of emerging economies. Management Decision. (ABDC: B Category)

Saharan, A., Saharan, A., Pandey, K. K., & Rao, T. J. (2023). Assessment of antecedents of financial literacy among young adults: hybrid BWM and ISM approach. International Journal of Social Economics. (ABDC: B Category)

Saharan, A., Antil, A. & Sharma, V. (2023). Intention to use stickers in WhatsApp communication among young adults: A technology acceptance model approach. Young Scholars Research Colloquium, MICA.

Pillai, S., & Saharan, A. (2022). Method for entrepreneurship awareness using partial least square structural equation modelling analysis. Intellectual Property India (Patent).

Saharan, A., Antil, A. & Satyam (2021). Do WhatsApp Stickers form Extended-self among young adults? Mediating role of impression management. 6th Interdisciplinary Conference of Management Researchers (ICMR), Sri Lanka.

Saharan A., Pandey, K. K., Dhaundiyal, M., & Agrawal, R (2021). Influence of Entrepreneurial Orientation, Degree of Internationalization, and Innovation on MSME Performance: A Conceptual Model. 8th PAN IIM World Management Conference, IIM-Kozhikode.

Saharan A., Pandey, K. K., Dhaundiyal, M., & Agrawal, R (2021). Relative Ranking of firm level enablers of SME Internationalization using Best-Worst Multi-criteria Decision-Making method. Management Doctoral Colloquium Sodh Samagam, IIM-Vishakhapatnam.

Verma, S., Saharan, A., Polcumpally, A. T., & Biswas, M. (2020). Tentacles of COVID-19 in India: Impact on Indian economy, society, polity and geopolitics. Journal of Humanities and Social Sciences Studies
ORCID ID 0000-0002-7782-912X
Key Expertise MSMEs, NGOs, Strategy, Internationalization, Digital Transformation, Consumer Behavior
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