Jindal Global Business School (JGBS) has launched a new, year-long course titled ‘Specialisation in Digital Business Innovation in Media, Entertainment and Sports’, which enables its students to spend a full summer doing an intensive cultural immersion experience at the iconic University of California Los Angeles (UCLA) campus in the United States.
The new specialisation was launched virtually in the presence of JGU Founding Vice Chancellor Prof. (Dr.) C. Raj Kumar and Prof. Rajesh Chakrabarti, Dean, JGBS, along with Mr. Jay Tucker, Executive Director, Center for Management of Enterprise in Media, Entertainment & Sports, Anderson School of Management, University of California Los Angeles (UCLA MEMES).
Speaking on the occasion, Prof. (Dr.) C. Raj Kumar, said, “This unique programme is truly multidisciplinary and fits in very well for students across all our BBA programmes (the flagship BBA – General Management, as well as our new BBA Specialisations in Business Analytics, Family Business and Financial Markets). JGU continues to be powered by a drive and imagination that looks beyond the current pandemic situation constraints. JGBS students will get the opportunity to gain international perspectives and benefit from cultural immersion experience on UCLA campus, scheduled for the summer of 2022, subject to conditions enabling safe travel and on-campus interactions. This cultural immersion is all the more exciting and relevant given the amazing opportunities to tap the wider Los Angeles ecosystem.”
Mr. Jay Tucker said, “We eagerly look forward to hosting JGBS students at UCLA campus for an immersive intensive 3-week cultural experience along with industry field trips, and interactions with expert guest speakers from sports, entertainment, media, and tech industries on digital business innovation issues. Students will benefit from an interesting blend of digital business insights applied in the context of the vibrant and high flux domains of media, sports and entertainment industries.”
Prof. Rajesh Chakrabarti said, ‘This innovative specialisation showcases best practices including international perspectives and immersion experience, learning through deep industry involvement and via an effective blend of physical, digital, and experiential learning. It is designed to enable selected students to interact with and learn from Indian and international senior faculty and leading industry practitioners with expertise in data analytics, digital marketing, sports, entertainment and media management.