The magnification of consideration set has led to confused consumers on the one hand and stressed brand custodians on the other. The Center for Unique Branding Experience (CUBE) is formed to serve a global requirement: bring together academic professionals, industry specialists and consumer segments to undergo rigorous research, arrive at insights, and propose directions to brands and the advertising industry so that all the stakeholders are satisfied. In addition to engaging in research activities, CUBE will also serve as a discussion forum for brand researchers, heads of agencies, and advertising and marketing professionals to debate on issues and arrive at possible solutions. The aim of this center will be to create clutter free, innovate and cutting-edge branding and advertising strategies, and to research processes which will be.
• Act as knowledge leaders in providing advice and ideas to industry leaders, experts and academicians globally, laying the foundation to build a globally reputed research center for Branding and Advertising.
• To become brand doctors for ailing brands through the process of brand tracking journey.
• To come out with innovative and effective research processes which will be cost effective and yet provide relevant data for the industry.
• Engaging in a lot of collaborative projects nationally and internationally to understand consumer behavior and accordingly create brand’s vision.
• To create culture labs and human experimentation labs for in-depth consumer research.